About arop
arop, a brand published by Innovea Trade, Paris
What we make
arop is a nail colour system you use at home. You spot a colour around you, a dress, a flower, a wall, you reproduce it, you wear it. The result is a semi-permanent colour, applied in about twenty minutes, with no salon and no appointment.
Why
Today you pick your colour from a range someone else decided in advance. Close, inspired by, never quite the one. arop turns the problem around: the shade starts from what is in front of you, not from a colour chart.
Where we are
arop is not on sale yet. We are in pre-launch: the waiting list is open, and a pre-launch survey is what decides the first colours. People on the list get early access and 20% off on launch day. No launch date has been announced publicly so far, and no price has been set.
Who we are
arop is published by Innovea Trade, a company based in Paris, France. The team designs the product, the colour range and the at-home experience.
Contact
Questions, press requests, partnerships: hello@arop.co. We reply within 24h. We are also on Instagram, TikTok and Pinterest, as @aropnails.